Automation
Workflow Patterns
Common workflow templates
Linear sequence
[Trigger] → [Email] → [Delay] → [Email] → [Exit]Use for: onboarding, drip campaigns
Wait and branch
[Trigger] → [Wait for Event]
├─ Event → [Success email] → [Exit]
└─ Timeout → [Reminder] → [Exit]Use for: trial conversion, activation
Conditional branch
[Trigger] → [Condition: plan = premium?]
├─ True → [Premium email] → [Exit]
└─ False → [Upgrade offer] → [Exit]Use for: personalization by tier
Multi-step recovery
[Trigger: cart_abandoned]
↓
[Delay: 1 hour]
↓
[Send: Reminder]
↓
[Wait for: purchase, timeout: 24h]
├─ Purchased → [Exit]
└─ Timeout → [Send: Discount] → [Exit]Use for: cart abandonment, re-engagement